The Walt DisneyCompany, generally only Disney is an American multinational entertainment and media group with headquarters in the Walt Disney Studios complex in Burbank, California.
Disney was originally founded on October 16, 1923 by the brothers Walt and Roy O. Disney as "Disney Brothers Cartoon Studio"; it previously operated under the names "The Walt Disney Studio" and "Walt Disney Productions". In 1986 the company changed its name to The Walt Disney Company. The company established itself as a leader in the American animation industry before diversifying into live-action film production, television and theme parks.
Since the 1980s, Disney has created and acquired divisions to market more mature content than is usually associated with its family-oriented flagship brands. The company is known for its film studio division, The Walt Disney Studios, which includes Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, 20th Century Animation and Searchlight Pictures. Disney's other major businesses include television, broadcast, streaming media, theme park resorts, consumer goods, publishing and international operations. Through these various segments, Disney owns and operates the ABC broadcast network; Cable television networks such as Disney Channel, ESPN, Freeform, FX, and National Geographic; Publishing, merchandising, music and theater departments; Direct-to-consumer streaming services like Disney +, Star +, ESPN +, Hulu, and Hotstar; and Disney Parks, Experiences and Products, a group of 14 theme parks, resort hotels, and cruise lines around the world. The cartoon character Mickey Mouse, created by Walt Disney and UbIwerks in 1928, serves as the company's official mascot.
The company, which trades on the New York Stock Exchange (NYSE) under the stock symbol DIS,  has been part of the Dow Jones Industrial Average since 1991. In August 2020, almost two thirds of the shares were owned by large financial institutions.
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