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Apple Products in UAE

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Brand Detail


Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to develop and sell Wozniak's Apple I personal computers. It was founded as Apple Computer, Inc. by Jobs and Wozniak in 1977, and sales of its computers, including the Apple II, grew rapidly. It went public in 1980 and resulted in immediate financial success. Over the next several years, Apple shipped new computers with innovative graphical user interfaces, such as the original Macintosh advertised in the critically acclaimed "1984" advertisement. However, the high price of the products and the limited application library created problems, as did power struggles between executives. In 1985 Wozniak left Apple amicably while Jobs resigned to found NeXT and take some Apple employees with him.
As the PC market expanded and developed in the 1990s, Apple lost significant market share to Microsoft Windows' less expensive duopoly on Intel PC clones. The board of directors recruited CEO Gil Amelio, who prepared the troubled company for later success with extensive reforms, product focus and layoffs during his 500-day tenure. In 1997, Amelio bought NeXT to resolve Apple's unsuccessful operating system strategy and bring back Steve Jobs, who replaced Amelio as CEO later that year. Apple returned to profitability as part of the invigorating "Think different" campaign, launched the iMac and iPod, opened a retail chain of Apple stores in 2001, and acquired numerous companies to expand its software portfolio. In 2007, the company launched the iPhone, which was critically acclaimed and financially successful. In 2011, Jobs resigned as CEO due to health complications and died two months later. Tim Cook was his successor.
In August 2018, Apple became the first publicly traded US company valued at over $ 1 trillion and the first two years later, valued at over $ 2 trillion. It has high brand loyalty and is ranked the Most Valuable Brand in the World; As of January 2021, 1.65 billion Apple products are in use worldwide. However, the company receives significant criticism of its contractors' labor practices, environmental practices, and business ethics, including anti-competitive behavior and material sourcing.
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