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Adidas Products in UAE

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Brand Detail


Adidas is a German multinational company based in Herzogenaurach, Germany, which designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe and the second largest in the world after Nike. It is the holding company of the Adidas Group, which consists of the sportswear company Reebok, 8.33% of the German soccer club Bayern Munich and Runtastic, an Austrian fitness technology company. Adidas sales for 2018 were given at 21.915 billion euros.
The company was founded by Adolf Dassler in his mother's house; In 1924 his older brother Rudolf joined him under the name Gebr√ľderDasslerSchuhfabrik. Dassler helped develop spiked running shoes for several sporting events. To improve the quality of spiked sports shoes, he switched from an earlier model of heavy metal spikes to canvas and rubber. Dassler persuaded US sprinter Jesse Owens to use his handcrafted spikes at the 1936 Summer Olympics. In 1949, after a breakdown in the relationship between the brothers, Adolf founded Adidas and Rudolf founded Puma, which became Adidas' business rival.
The three stripes are the Adidas trademark used as a marketing aid on the company's clothing and footwear designs. The branding, which Adidas bought in 1952 from the Finnish sports company Karhu Sports for the equivalent of 1,600 euros and two bottles of whiskey, became so successful that Dassler referred to Adidas as "The Three Stripes Company".
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